We just found out that Business Week has us listed as the best ideas in 2008!

“There’s been a lot of talk about carbon footprints this year, but that’s just a sliver of the story. The root of the carbon problem is the way we use energy, which is the idea behind WattzOn, an easy-to-use Web-tool that lets individuals calculate their total energy consumption by answering questions like how many miles per week they drive, how many toothbrushes they own, and how many vegetables they eat. WattzOn helps users estimate the energy required to make and deliver the items everyone buys and uses.”

And, to further our point, they also name carbon offsets as one of the worst ideas. To which we have to whole-heatedly agree: offsets don’t change behavior.

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