Strong Results from United Communities Show the Power of Engagement

Just over two months ago, we launched an innovative energy-savings program for military families living on Fort Dix (U.S. Army) and McGuire Air Force Base. The early results are in, and they are strong. Residents, who don’t pay utility bills, saved an average of $16 per month per house! This is a great step forward towards reducing the base’s energy use, and a great result for only two months of program operation.

The United Communities’ program is anchored in our proven behavioral science techniques, timely messages and a few cups of coffee. Last month, 100 families received personalized messages based on their energy consumption - ranging from advice on ways to trim energy waste to alerts during usage spikes. We also showed residents how they compare with benchmarks and similar homes. Families who saved were rewarded with a free cup of Dunkin’ Donuts coffee, a coffee shop on the base.

We’re very excited about these savings numbers, and we’re looking forward to next month’s results. One thing is already clear: this initial data shows that If you invite people to engage through relevant, personalized content (and a cup of coffee or two), they will!

UPDATE: Another month, and more strong results. Resident savings rates went up this month, and the energy cost saved is more than 5 times the size of the Dunkin Donuts reward offered. And there are very high rates of engagement. We could create a complex theory of behavior change... simply acknowledge the power of the donut!


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